Brand. Help yourself.
Cloche
The logo, the name and the colours, for anyone writing about Cloche or putting it on a page.
The name
Cloche, said klōsh. One spelling, with a capital C. The line that goes with it: Build with any AI. Run with Cloche.
The wordmark
The cloche and the name together. Use it first, wherever there is room.
The cloche
The cloche on its own, for small or square spaces. The app icon is the same cloche on its tile, for a profile picture or an app directory.
Colours
Cloche is ink on paper. There is no accent colour.
- Ink #1a1714 The logo and the words.
- Paper #f2ede3 The page.
- Bright #fffdf9 Inside the cloche.
Typefaces
Cloche sets its headlines in Cloche Grotesque and its text in Cloche Sans. Both are Cloche’s modified versions of .
Cloche Grotesque is built on Bricolage Grotesque by Mathieu Triay of Atelier Triay, and Cloche Sans on Instrument Sans by Rodrigo Fuenzalida with Jordan Egstad. The letters of the Cloche logo are drawn from Fraunces by Phaedra Charles and Flavia Zimbardi of Undercase Type. Thank you to them for sharing their work openly.
The changes are Cloche’s own, and the original designers are not involved with Cloche. Cloche Grotesque and Cloche Sans are free to use, change and share under the SIL Open Font License 1.1. Read the Cloche Grotesque licence and the Cloche Sans licence.
- Cloche Grotesque Headings.
- Cloche Sans Text.
Using it
Use the files as they are. Never redraw, recolour, stretch or rotate the logo, or add effects to it. Give it room: clear space of at least half the cloche’s height on every side.
Showing our logo does not mean Cloche endorses you. Questions go to hi@cloche.dev.